Reaching out to Consumers in Naples and Beyond: Deploying Smart SEO Strategies



In this modern age, newspaper print ads and signboards on your shop may not be enough to send your message across to local clients and beyond. Have you ever considered setting up a website and a Facebook page for your business? Many company owners find this task daunting, as these marketing methods may require some level of skill. However, creating an online presence is not as hard as it looks, and the perks are almost instantaneous. For this, you can call on web developers and SEO strategists to lend a hand in updating your business and making it as competitive as possible.

Why Consumer Response Is Important

It may not be that easy to grasp how impactful an SEO-centered website can be for business. But it truly boils down to how the public reacts. Studies on consumer behavior find that when a new product or trend comes out, majority of potential clients fire up their PCs, laptops, and smartphones and check out a company website. Around 30% of customers choose to follow social media channels such as Facebook, Twitter, and Instagram to help them decide whether they want to buy a product, eat at a restaurant, and the like. Read more on this article.


Maximize Social Media and Video through a Smart SEO Campaign in Naples



Now that you’ve set up your website, how do you keep traffic coming in? Consumer behavior patterns show that people develop loyalty to a brand and will purchase it more if company websites provide them the experience they desire. This means that the site must be user-friendly, easy to view, engaging, and also connectable via social media. SEO firms are well-informed about these trends, and these guide them whenever they tailor a marketing campaign that suits the needs of their clients.

Consumer Reactions to Social Media

These days, getting comments and likes are a huge thing for the average social media account user. In terms of business, the number of followers is just as important. When it comes to researching about good brands, social media is the channel of choice for about 20% of U.S. consumers. Aside from receiving email, consumers prefer to get updates from Twitter, Facebook, and the like. What they see on these social media channels greatly influence their decision on whether to buy a product or not. Read more on this article.

Understanding Web Design Factors for Engaging Customers in Naples and Beyond



Naples, FL, with its population of about 358,000 local residents seems a very promising venue for opening and expanding a business. As healthcare, tourism, and technology are denoted as the major industry drivers in the city, it is no wonder that many small and large companies here are leaning towards creating websites to reach as many potential consumers as possible.

What Do Consumers Think?

A survey of consumer behavior in 2014 found that 80% of them still think that TV is a huge influencer in their product preferences. But from the same study, it is seen that nearly 31% of clients prefer to check out the company website, and around 28% of them depend on social media to keep them in the know about products and services that they can buy. Other studies have found that clients also like it when they receive email updates about products and promotions from their favorite and trusted brands.Read more from this blog.

Exciting Web Design Trends in Naples, FL That You Should Watch Out For


Given the progress that small and large business are experiencing, now is the right time to take a step up and create an online voice for your company. Launching an interesting and cool website may be a great way to start, but there is more to it than just bells and whistles. One must take into consideration how consumers behave, and how various forms of media can influence their decisions when it comes to brands.

Reaching Consumers Online

Websites can deliver a message to your potential clients at lightning speed. To assess the quality of a brand, some 41% of consumers look at news or portal websites when they’re deciding to buy an item. Likewise, around 31% of buyers check out the company’s website, and approximately 28% of them can be reached via social media like Facebook, Instagram, or Twitter. Knowing these patterns of behavior of potential clients will give you an idea of what your purpose should be when setting up a website. Should the site be for informational purposes only? Should it encourage them to give their opinions? Will the website allow them to buy in an instant? Such are some factors to consider. Read more from this blog.

Working with an Effective SEO Company: Challenges for Businesses in Naples



Whether you have a small or large business in Naples, chances are you have already heard about the huge impacts of putting your company online. Creating an internet presence is not just limited to opening a URL for your biz, but it also involves strategizing to move your company and employees forward.

Getting a Website Up

Just by starting with a basic website, your business already welcomes a lot more potential for improvement. In terms of design elements, online trends predict minimalistic layouts with more patterns containing geometric shapes and lines. Many websites today are built around content, giving more emphasis to the relevance and timeliness of the articles, and how these can impact the viewing public. What do you want to put on your site? How often can you monitor and change your content? Those are just some factors you may want to look at.

Plus, Search Engine Optimization (SEO) experts now use tools to monitor online traffic, determine consumer behavior, and the like. These stats give website designers and business owners a direction to go to in terms of staying up-to-date and maintaining effective customer engagement. Read more on this article.

Implementing Brilliant and Effective Web Design with Help from Specialists in Naples, FL



Rapidly-developing and notably progressive, the metropolitan area of Naples is an excellent place to do business. Job growth in this bustling city is higher than the state average, indicating that there are more opportunities for small and large companies to expand and become successful. The biggest industries in the city are in the fields of tourism, healthcare, and technology.

Speaking of technology, many businesses are now moving towards the future and exploring possibilities through their own company websites. Not just simple web pages are in play, but sites are now designed to be more engaging, mobile friendly, and closely intertwined with the social media accounts of each business. Naples, FL web design specialists also foresee that regardless of which industry a company belongs to, it can truly reap benefits by creating an online presence for itself. Read more from this blog.


Utilizing Local SEO to Convert Geo-Specific Searches in Naples to Sales

Local SEO When Done Right Spell Big Sales for Any Business in Naples

In the search engine that is Google, getting on the top of the page is a battle against the tech giant’s ever changing algorithm.  And in this SEO war, there are more casualties – relegated to page 10 obscurity – than survivors.

But with its 2014 Pigeon update, which provides more relevant and precise local search results, it seems like there might be a fighting chance for even small businesses to win against Google’s algorithm game through local SEO.

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