One of the advantages that online marketing has over other forms of advertising is the ability to deliver the right message to the right people at the right time. Facebook, Twitter and other social media platforms are vying for precious online real estate to reach the hearts and mind of customers and advertisers a like. Granted, each has its own set of targeting capabilities, but both follow similar basic tenets in order to maximize a demographic targeting effort’s brand optimization potential. If you plan to use targeting tools, here are some tips to help you in your plight. Continue reading
Creating a website always comes with the main goal of having an audience to visit it. That is why it is important that your website has a great landing page, especially when it comes to your brand optimization efforts. Most people think that the landing page needs to be their homepage, though that’s not always the case.
Many businesses have a hard time navigating the new online world of branding in social media. Here are some tips for using social media for a social media presence that works.
Whether you own a small local business or are an executive of a large national chain, the fact remains that the competition is more expansive than ever before. While the increase in customers since the advent of the Internet brings exciting possibilities, you must ensure you’re utilizing every tool available in order to keep up with others in the industry.
Branding blunders are far different than branding disasters. Remember the diet candy disaster called AYDS back in the 1980s? In truth, branding blunders are often self-inflicted and could have easily been avoided if the marketing strategy had been given more than a moment’s thought.
When it comes to SEO, the difference between the good guys and the bad guys is as distinct as it once was in old Westerns. In this instance, the good guys are those who participate in white hat SEO. White hat SEO uses honest, search engine-approved SEO methods rather than producing deceiving content crammed full of irrelevant keywords and other dishonest practices.
While many articles have flooded the Internet declaring the death of SEO (Search Engine Optimization), some of the strategies are still needed in order to get your content noticed. The only thing that is different is how those strategies need to be utilized. Continue reading