By Brian B Dawson
Every business today should have a high quality website. Even if someone refers to you from word-of-mouth, people will still go to the Internet and try to find your website. If they find you and you rank highly on the search pages, they will consider you legitimate and a professional business that they would like to do business with. However, if they can’t find you, they will have doubts about you and about the person who referred them to you.
Some of the essential things to have in a web site or webpage is to have a phone number for people to call you when they’re looking for local business.
There’s nothing more frustrating than not being able find a phone number on the website.
If you have a video on your homepage this will help your search engine rankings with Google. Google likes videos because it owns YouTube. YouTube is the number 2 rated search engine that specializes in videos. This video on your homepage should be informative and offer assistance to the viewer to find certain things on your website.
And this video length should be less than 1 minute in duration.
When someone comes to your website, they are most interested in are your homepage, your services, your about us page, and your contact us page.
If you have a unique selling proposition that is specialized to your business, you should promote this more actively as well on your site.
As a local business owner, when someone comes to your website you want to do to one of two things. You want them to call you. Or you want them to give you their name and e-mail address, or even their phone number so that you can communicate with them into the future. They may not be ready to buy your product or service that day, but if you communicate with them on a periodic basis, chances are they will be ready to buy from you at a later date.
So always have an opt in form on your website pages.
In this way people can give you their information so that you can communicate and follow-up with them later. As a fair exchange to them for doing this, you should have an offer that they consider valuable to present to them for giving you their information.
There is more that goes into building a great website; however these are some of the basics that cannot be overlooked for a local business owner.
For more information about websites and their design for local business owners, see the resource box at the bottom of this article.
Wishing you business success!
CEO of Customer Finder Marketing
Brian is a recognized social media expert and marketing strategist, as well as the CEO of Customer Finder® Marketing – a fully integrated Social Media Marketing agency based in Naples, FL. He works with local, national, and international corporations on social media and other marketing strategy.
He has been a guest speaker for organizations, events and forums related to social media and marketing, on how to effectively integrate social media into your overall marketing and business goals. Over his 34 year work career, he has worked in sales and marketing with Fortune 500 companies, he has owned and operated 2 health clinics, and has been the COO of an international finance software company. Brian is a Certified Business Coach and holds a Doctor of Chiropractic degree. Brian received his BS Degree in Economics from Purdue University.
And he is a published expert author, public speaker, business consultant on topics for business finance and marketing and he keeps busy helping business owners worldwide. And still find time for family, friends, writing, and charitable venues of interest.