In this day and age, all businesses regardless of size, needs to have an online presence to be successful. Apart from that, this online presence needs to be up-to-date with the latest and best SEO tactics, unless the businesses that own them want their competition to swallow them whole. Sadly, since the demand for SEO services is quite high, you will likely stumble upon an SEO company that’s severely lacking in terms of legitimacy. To ensure that the SEO company you’re dealing with is the real deal, here’s a list of things they need to have.
A ranking website
One of the best methods to appraise an SEO company is to evaluate their website. Check if their website ranks among the top search engine results.
Deep SEO knowledge and experience
SEO company personnel must have the necessary skills and know-how to develop and implement a successful SEO marketing strategy. Experience will also be important. Take a look at the SEO campaigns they’ve launched to get an idea of what they’re capable of.
All companies need to have a good reputation to stay in business, even more so for SEO companies, since they will be responsible for taking care of your company’s reputation on the Internet. To determine an SEO company’s reputation, you will need to get in touch with their previous customers and ask them about the company’s quality of work.