It is no secret that SEO is a great way to build your online presence. In fact, you may already have an SEO strategy in place already and have experienced fantastic results through it. As great as those results are, things can always be better. If you want to make the most of your SEO strategy in 2015, here are a few tips to help you out:
Constant Keyword Research
Keywords are an invaluable component of effective SEO, so make sure you stay up-to-date with the most popular search terms for your industry. When you perform constant keyword research, you can drop “dead weight” keywords and replace them with ones that generate more traffic. This way, your website is always relevant.
Pepper Content with Keywords
You‘re probably running a content marketing campaign alongside SEO. In that case, you’ll want to pepper your content with several keywords. One or two mentions in the body of your content is ideal; adding one of your target keywords in your title is a must. Of course, don’t go overboard by adding too many keywords unless you want to incur a penalty from Google for keyword stuffing.
Update Old Content
Experts often claim that you need fresh content to stay in Google’s good graces. Fresh content, however, isn’t the only way to get Google’s attention. Don’t be afraid to update old content, particularly ones that used to be very popular among your readers. This is a fantastic way to generate extra traffic for your website.