With Google owning 67.6% of the search engine market share in the country, companies utilizing search engine optimization in their marketing mix would have to play by its rules in order to tap its significantly huge market base. Each Google algorithm update never fails to send internet-dependent businesses on the edge at the possibility of losing their hard-earned search engine ranking.
In 2014, Google launched its latest algorithm: Pigeon. Job, real estate, insurance and movie industries were heavily affected by its introduction, experiencing a significant decline in Google Places Results. How is this so? Well, it turns out that Google Pigeon is designed to strengthen local search by narrowing the search results radius, all for the goal of providing a more optimized user experience, according to a Search Engine Land article.