Internet Marketing in Naples: Dangers of Unresolved Reputation Damage

It might seem like a farfetched idea that your small business will need online reputation management at some point. You are catering to a relatively small segment, after all, so why must you proactively market your brand and put out fires, so to speak, when you can count on your small but loyal customer base to support you?
Keep in mind, however, that a stellar online reputation is a hallmark of effective internet marketing for Naples businesses. On the other hand, bad reviews about your services, a controversial social media post by your employee, or a poorly designed website can all lead to a subpar online presence that reflects poorly on your brand.


Tips on Starting a Company, Handling Competition

Florida is home to more than 25,000 companies specializing in Information Technology such as telecoms, software design, and digital media. It also houses approximately 93,000 professional service establishments, 18,200 manufacturers, and more than 45,000 healthcare establishments. While it means that business is very good, however, it also means that competition is very tight.

Here are a few tips for those who want to start a business—and flourish—in Florida and other tight-packed cities. Continue reading