People in Naples, Florida always have a need for lawyers. From contracts and labor to trusts, real estate and more, the competition for clientele is stiff in The Sunshine State. Those who hire a SEO marketing firm will enjoy the highest level of success. The following tips will increase your online visibility as a lawyer in Naples and the surrounding areas:
Create Social Media Accounts
As part of a much larger SEO campaign, social media optimization and promotion will help increase your online presence and garner more clients in the future. Complete every field required when you sign up and post attractive yet simple pictures that relate to your particular area of practice. You can engage with your customer base by posting relevant news about recent court hearings or fun lawyer facts.
Have Your Website Optimized
Having a professional Internet marketing firm optimize your website will help you increase organic traffic to your homepage, and bring more people to your physical practice location. Make sure that your website and social media accounts are connected so that every new update you make to your site will automatically be posted for your social media followers to see.
Pay-Per-Click marketing is a great way to instantly increase traffic to your website. While each click costs a small amount of money, this strategy will increase your chances of landing cases with huge payouts or signing on more customers on retainers. On average, you’ll probably see a conversion rate of 2 percent to 3 percent for customers who click on these ads, each one possibly being worth a significant amount of money.