Creating a website always comes with the main goal of having an audience to visit it. That is why it is important that your website has a great landing page, especially when it comes to your brand optimization efforts. Most people think that the landing page needs to be their homepage, though that’s not always the case.
What a Great Landing Page Has
A great landing page has a few of this traits: a clear headline, perfect grammar, and images or badges that indicate trust, and such overall ratings or a certification from the Better Business Bureau.
Landing pages can be a great way to optimize your brand. For example, you can use a landing page to create some anticipation about the launch of a product or service that you provide. You can also redeem offers or segment them to different users. You’ll also need to find ways to diversify and segment your customers in order to give them meaningful interactions.
The main ways to measure the success of your landing page are through the conversion rate, bounce rate and cost per sale. The conversion rate is the most important one, since it is the percentage of your goals that you have achieved. The bounce rate is the number of times a visitor leaves your page without taking action, and the cost per sale is how much you are spending to get your leads.
Optimizing Calls to Action
Usually a call to action involves getting customers to perform a certain action to obtain something. This could be in the form of a button or graphic. To optimize your call to action, you need to be aware of the type of colors that attract people, as well as the location of the button.