Brand Optimization through Demographic Targeting: How to Make it Work

One of the advantages that online marketing has over other forms of advertising is the ability to deliver the right message to the right people at the right time. Facebook, Twitter and other social media platforms are vying for precious online real estate to reach the hearts and mind of customers and advertisers a like. Granted, each has its own set of targeting capabilities, but both follow similar basic tenets in order to maximize a demographic targeting effort’s brand optimization potential. If you plan to use targeting tools, here are some tips to help you in your plight. Continue reading