No matter what type of company you own, SEO (search engine optimization) should be part of your growth strategy. This involves restructuring your website and content. Even if you’re not an SEO expert, there are some approaches that can help you get started.
Monitor Your Rankings
Before creating a marketing strategy, you should know where you stand as far as search engine rankings go. There are plenty of tools that assist with this assessment, such as Alexa and Google toolbar. They help you identify the effective SEO tactics from the methods in need of adjustments.
You should also monitor the organic traffic coming to your website, chiefly all visitors coming from search engines outside of paid ads. Analytical tools provide these insights, including how many people leave after visiting one page and how many make transactions.
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The SEO tactics you employed last year may not be compatible with this year’s search engine guidelines. As this industry continues to change at lightning-fast speed, there are some trends you should be aware of that are generally recommended by every SEO company today.
Optimizing Content on Intent
People used to type one or two words when searching for something online. Now, however, longer phrases are being entered because they provide effective and specific results. For this reason, you need to optimize content on intent, not specific keywords.
Creating purposeful, helpful content starts with finding out what your target audience is searching for. What questions are they asking that will bring them to your website? You can find out online by conducting simple surveys that gauge customer interest.
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Business owners know that they need a beautiful, responsive website in order to attract visitors, but getting there is not an easy process. From coding to content, there are many design elements you have to consider. If you understand these universal rules of good web design, however, you can see noticeable results.
Choosing Type Design
The bulk of your website is content used to promote products and services. That’s why type design is so important to focus on; it’s what largely determines whether or not an audience continues to read through your content.
The biggest mistake people make is using too many typefaces and styles, ultimately costing them visitors because the content is too distracting. Refrain from using more than two styles. Consistency with text spacing and color is also required to give users an optimal experience. If you need help creating uniformity throughout your website, consider using a style guide. This resource ensures consistency across multiple channels.
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Today, consumers are reliant on their smart devices when shopping online. If that isn’t apparent to you now, just look at Amazon. According to surveys, nearly 70% of shoppers placed an Amazon order using some sort of mobile device during the holiday season.
Smaller than laptops and computers, these smart devices are the gateway for your company to connect to more online users in a smooth fashion. Make this experience even better by designing a mobile-friendly, responsive website.
What Is a Responsive Website?
Many tablets and smartphones vary in screen size. Since these devices use smaller screens, you need to make sure your website works on such platforms and that its format is consistent across the spectrum of platforms, from desktop computers to smartphones. This is what constitutes a responsive website. The goal is to use just one site able to conform to the screens of any device being used.
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In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It’s just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience, thanks to the availability of the internet.
Since almost everyone is connected to the World Wide Web, it seems foolish for businesses, especially the small ones, to not take advantage of this technology to advertise their goods and services. However, internet users are picky when it comes to reading the content from their digital devices. This is why search engine optimization (SEO) became the most popular tool in the online marketing arsenal, as it helps the potential customer narrow down his field search to ultimately bring the reader to a helpful website that answers his queries. Read more on this article. http://bit.ly/2p8FUZo
While the National Small Business Association urges small firms to maintain a strong online presence, a majority of small business owners in the U.S. still don’t maintain a company website. When asked, 27% of these business owners claim that a website is not necessary for their business; 19% say a website is too difficult to create and maintain; and 12% admit that a company website is too costly for them.
Market Survey: How Company Websites Generate More Sales
There is no denying the effectiveness of creating and maintaining your own company website as opposed to marketing solely by word of mouth. In fact, one study shows that 81% of shoppers prefer to conduct their product research online before making an actual purchase.
With this, one can only conclude that the product or service a small business offers must not necessarily be available online, but a website is necessary to keep their loyal customers and potential shoppers informed on their products, services, and everything else they offer. Read more from this blog. http://bit.ly/2oBXemz