No matter what type of company you own, SEO (search engine optimization) should be part of your growth strategy. This involves restructuring your website and content. Even if you’re not an SEO expert, there are some approaches that can help you get started.
Monitor Your Rankings
Before creating a marketing strategy, you should know where you stand as far as search engine rankings go. There are plenty of tools that assist with this assessment, such as Alexa and Google toolbar. They help you identify the effective SEO tactics from the methods in need of adjustments.
You should also monitor the organic traffic coming to your website, chiefly all visitors coming from search engines outside of paid ads. Analytical tools provide these insights, including how many people leave after visiting one page and how many make transactions.
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