Because of how often search engines change their metrics for ranking websites, SEO can be a little confusing. One minute you think you’ve figured out the right practices and algorithms, only to find out months later they won’t work anymore because of a new update.
You may never pin down exactly how search engines rank websites, but you can better your odds of attaining high rankings by knowing several cost-effective SEO tactics.
Improve User Engagement
Just as important as any on-site element is user engagement. When consumers engage your material directly, they should feel a sense of connection. This establishes trust and improves their odds of having a good experience. These experiences are important because according to research, 55% of consumers are willing to pay more for them. User engagement also helps improve your company’s visibility, as search engines tend to rank articles better when they engage an audience.
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