Jump Start Your E-Commerce Business by Implementing Smart Web Design

Beyond focusing on visual appeal, web design trends are now veering towards interactivity and responsiveness. When it comes to online shopping, e-commerce sites have truly redefined convenience and hassle-free purchasing for all, resulting in very lucrative income streams for just about any business.

According to the U.S. Department of Commerce, these seller sites can be categorized into three types. Knowing the differences of each one can help you plot your course of action as you build your own website and launch your online business.

Static Content Website

Back in the day, salespeople handed out brochures and pamphlets to create a buzz among their prospective clientele. Today, static content websites share the same mission: to generate sales by providing information about your company’s products and services. This type of e-commerce site is very basic and easy to maintain. You can showcase your wares in a simple-to-navigate interface and let visitors know about the prices, variants, and other qualities of your items. Read more from this article: http://bit.ly/2sJvSzC

How an SEO Company Best Serves You By Establishing User Engagement

In the early days of the internet, business owners believed that the shiniest and wordiest advertising is what would get them noticed. As the World Wide Web developed into its current form, the tides have turned and the things that are most appealing to audiences now are more concerned with connecting with consumers on a more personal, less superficial level.

Keyword stuffing and spamming no longer appeal to audiences, and such practices are even penalized by search engines. These days, it’s all about getting on a personal level with your target audience. This is especially applicable when it comes to search engine optimization (SEO). Read more from this article: http://bit.ly/2tj7l1H

The Perks of Using WordPress for Your Business’ Web Design

If you are a friend to the worldwide web, you have probably heard of the blog hosting website WordPress. But did you know that it’s much more than just a blogging website? WordPress is also the perfect platform for any business website. It incorporates flawless web design, analytics, and so many other benefits that will bring your business the recognition that it deserves.

Customizability

Having a design scheme that reflects your company’s identity is important. It should clearly distinguish the message and services that you provide your clients in a way that intrigues them. WordPress is an incredible tool that does not limit the design of your website. There are countless themes to choose from and it is completely customizable to the needs of your business. Your marketing team will work in partnership with you to set up a website that projects a clear and enticing message. Read more from this article: http://bit.ly/2tj67Dy

Cost-Effective SEO Strategies that Help You Generate More Traffic and Sales

Budget-Friendly Strategies You Should Implement in Your SEO Campaigns

Because of how often search engines change their metrics for ranking websites, SEO can be a little confusing. One minute you think you’ve figured out the right practices and algorithms, only to find out months later they won’t work anymore because of a new update.

You may never pin down exactly how search engines rank websites, but you can better your odds of attaining high rankings by knowing several cost-effective SEO tactics.

Improve User Engagement

Just as important as any on-site element is user engagement. When consumers engage your material directly, they should feel a sense of connection. This establishes trust and improves their odds of having a good experience. These experiences are important because according to research, 55% of consumers are willing to pay more for them. User engagement also helps improve your company’s visibility, as search engines tend to rank articles better when they engage an audience.

Read more from this article: http://bit.ly/2pMi6aC

An SEO Company on Some Modern SEO Trends Your Business Needs to Adapt

2

The SEO tactics you employed last year may not be compatible with this year’s search engine guidelines. As this industry continues to change at lightning-fast speed, there are some trends you should be aware of that are generally recommended by every SEO company today.

Optimizing Content on Intent

People used to type one or two words when searching for something online. Now, however, longer phrases are being entered because they provide effective and specific results. For this reason, you need to optimize content on intent, not specific keywords.

Creating purposeful, helpful content starts with finding out what your target audience is searching for. What questions are they asking that will bring them to your website? You can find out online by conducting simple surveys that gauge customer interest.

Read more on this article: http://bit.ly/2q7olGX

The Best Web Design Practices to Help You Attract More Traffic to Your Website

1

Business owners know that they need a beautiful, responsive website in order to attract visitors, but getting there is not an easy process. From coding to content, there are many design elements you have to consider. If you understand these universal rules of good web design, however, you can see noticeable results.

Choosing Type Design

The bulk of your website is content used to promote products and services. That’s why type design is so important to focus on; it’s what largely determines whether or not an audience continues to read through your content.

The biggest mistake people make is using too many typefaces and styles, ultimately costing them visitors because the content is too distracting. Refrain from using more than two styles. Consistency with text spacing and color is also required to give users an optimal experience. If you need help creating uniformity throughout your website, consider using a style guide. This resource ensures consistency across multiple channels.

Read more on this article: http://bit.ly/2q4JMKF

Generating More Traffic Through an Interactive and Responsive Web Design

3

Today, consumers are reliant on their smart devices when shopping online. If that isn’t apparent to you now, just look at Amazon. According to surveys, nearly 70% of shoppers placed an Amazon order using some sort of mobile device during the holiday season.

Smaller than laptops and computers, these smart devices are the gateway for your company to connect to more online users in a smooth fashion. Make this experience even better by designing a mobile-friendly, responsive website.

What Is a Responsive Website?

Many tablets and smartphones vary in screen size. Since these devices use smaller screens, you need to make sure your website works on such platforms and that its format is consistent across the spectrum of platforms, from desktop computers to smartphones. This is what constitutes a responsive website. The goal is to use just one site able to conform to the screens of any device being used.

Read more from this article: http://bit.ly/2r7HA6h