A decade ago, browsing the internet meant sitting down in front of your PC and opening a web browser. Then the iPhone launched, and a deluge of internet-capable mobile devices followed. These include smartphones with ever-expanding screen sizes, as well tablets that function as media consumption devices and double as a second “mini” computer.
This drastic shift to all things digital means businesses need to adjust their marketing strategy to match prevailing consumer behaviors. For many companies, the first and most important step to being digital-ready is to update their websites. These data should give you more than enough reason to finally take the leap and invest in a mobile-ready site.
80% of Internet Users Own a Smartphone
It used to be that smartphones are status symbols. Thanks to a proliferation of manufacturers, however, you can now find an internet-ready phone at all price points. As such, everyone—from your teenager to your grandma—now has access to a smartphone. In fact, as of 2015 80% of all internet users own a smartphone, and you can only expect that number to grow bigger. This also means that for a vast majority of your customers, online will be their first touchpoint with your company. Read more from this article: http://bit.ly/2zxpOd3
By now, there should be no more doubt as to the importance of mobile reach for your business. If you aim to improve your engagement with the target audience, then having a mobile responsive web design is a must.
After surpassing the number of desktop usage, there has since been no turning back for mobile devices as the foremost marketing platform. Bear in mind, though, that it’s not enough for your website to have a mobile version–more importantly, it should be responsive. The last thing you’d want is turn off visitors from your website just because it cannot function as efficiently when accessed via the smaller screens of mobile gadgets.
Functionality is not just limited to ensuring that all buttons work or that images zoom and scroll smoothly. Often, the design layout plays a crucial role in ensuring a good website as well. Beyond being visually appealing, website navigation should ideally be intuitive even on mobile. This will help ensure your site attracts and retains visitors long enough to get your message across and hopefully sell your products or services too. Read more from this article: http://bit.ly/2zdWpEH
To build an empire, you need to accept risks and be willing to learn everything you can to reach your personal goals. Despite the fact that business owners carry a reputation of being risk takers, many of them are hardly convinced that they need to create and manage their own website to improve their profit margins. Indeed, only 14 percent of small business owners believe that creating a company website will help expand their business.
Why the snub? These business owners just don’t understand how a clever web design works.
The Rise of eCommerce and Why Lacking a Website Can Harm Your Business
If you study the latest surveys, you will learn that almost half of small businesses don’t maintain a website. This is surprising, considering that the 20th century marked the dawn of the digital age. Today, it is rare to find a single person that doesn’t know how the internet works or doesn’t own a mobile-friendly design for internet browsers on the move. Read more from this article: http://bit.ly/2garwtk
It’s no secret that a little more than half of all shoppers complete their transactions online. Subsequently, it’s foolish for any business to forego the creation of their own company website. But the urgency extends far beyond simply posting a website. Web design and management must meet the grade to convert visitors to customers.
The quality of your business’ website becomes an obvious factor when you consider that over 660 million commercial websites (and still counting) swim in the cyber ocean. Moreover, they covet exactly what you are coveting: a listing in the top tier of search engine results. Enter web design, which is very crucial to making your business successful.
However, creating an eye-pleasing site and just leaving it on the shelf is not enough. Just like a business’ inventory, your web design needs to be regularly updated and polished to keep up with the changing times—most specifically in regard to the ever-changing algorithms of search engine giants like Google. Read more from this article: http://bit.ly/2zebG8y
When presenting your company online, you want to put your best foot forward, just as you would when marketing your brand in the real world. You need a website that offers both aesthetics and functionality.
When it comes to web design, there are certain elements you need to enhance to obtain the benefits from it. You don’t have to take it on by yourself, though. A professional web design company can help you execute those creative ideas of yours in the most fitting way possible.
A juvenile mistake website owners usually make is in the selection of colors. Sometimes they get so caught up trying to decorate their website that they end up with a confusing, even poorly matched, set of colors. Colors are there not just to make the site more pleasing to the eye, but also to evoke certain emotions that can influence the target market’s shopping behavior. Read more from this blog. http://bit.ly/2uNwbLb