How to Use the Latest SEO Trends to Promote Your Small Business in Naples



In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It’s just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience, thanks to the availability of the internet.

Since almost everyone is connected to the World Wide Web, it seems foolish for businesses, especially the small ones, to not take advantage of this technology to advertise their goods and services. However, internet users are picky when it comes to reading the content from their digital devices. This is why search engine optimization (SEO) became the most popular tool in the online marketing arsenal, as it helps the potential customer narrow down his field search to ultimately bring the reader to a helpful website that answers his queries.  Read more on this article.

The Key to SEO Lies in the Keywords That You Choose for Your Site


As a citizen of the world, you’ve probably come across the term SEO a few times, particularly during the times you’ve searched for techniques to drive traffic to your site. You probably recognize that it’s an important factor when it comes to getting your website or blog in front of other people’s faces, but maybe that’s the extent of your SEO knowledge.

Here are a few SEO basics to get your knowledge on a level that will enable you to converse with an SEO professional easily.

What is SEO, Exactly?

SEO stands for Search Engine Optimization. You know the usual search engines like Google, Yahoo, and Bing? Optimization of these search engines means that your own website is easy for them to pull up as part of the search results when the general public goes searching for the product or service that your business is offering.

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Promoting Yourself Online as a Lawyer

People in Naples, Florida always have a need for lawyers. From contracts and labor to trusts, real estate and more, the competition for clientele is stiff in The Sunshine State. Those who hire a SEO marketing firm will enjoy the highest level of success. The following tips will increase your online visibility as a lawyer in Naples and the surrounding areas:

Create Social Media Accounts

As part of a much larger SEO campaign, social media optimization and promotion will help increase your online presence and garner more clients in the future. Complete every field required when you sign up and post attractive yet simple pictures that relate to your particular area of practice. You can engage with your customer base by posting relevant news about recent court hearings or fun lawyer facts.

Have Your Website Optimized

Having a professional Internet marketing firm optimize your website will help you increase organic traffic to your homepage, and bring more people to your physical practice location. Make sure that your website and social media accounts are connected so that every new update you make to your site will automatically be posted for your social media followers to see.

Pay-Per-Click Marketing

Pay-Per-Click marketing is a great way to instantly increase traffic to your website. While each click costs a small amount of money, this strategy will increase your chances of landing cases with huge payouts or signing on more customers on retainers. On average, you’ll probably see a conversion rate of 2 percent to 3 percent for customers who click on these ads, each one possibly being worth a significant amount of money.

Getting a Higher ROI from Your Online Marketing

Return-on-Investment is a measurement often used by Internet marketing specialists to demonstrate the level of customer interaction generated from the amount of money that is spent to encourage it. High ROI, therefore, means that you’ve spent less money while engaging more customers. While not all campaigns will work evenly for every business, the returns can still be greater than if you were to run radio ads or buy into the local newspaper.
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3 Reasons Why SEO Is Relevant for Small Businesses

In today’s highly competitive business environment, it’s imperative for your customers to find you quickly and easily when searching online. While many large companies are starting to eschew the old rules of SEO, the reality is that SEO is just as relevant as ever. When you’re creating or updating your small business website, keep these three tips in mind to ensure that your SEO is done as well as possible:

Staying Power

SEO has worked for many years and it will continue to work well into the future. The reliability of SEO ensures that small businesses in Naples can compete with bigger businesses in Miami and other nearby economic areas. Even search engines incorporating video and audio searching will continue to be based upon text.

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Tips on Starting a Company, Handling Competition

Florida is home to more than 25,000 companies specializing in Information Technology such as telecoms, software design, and digital media. It also houses approximately 93,000 professional service establishments, 18,200 manufacturers, and more than 45,000 healthcare establishments. While it means that business is very good, however, it also means that competition is very tight.

Here are a few tips for those who want to start a business—and flourish—in Florida and other tight-packed cities. Continue reading