In the early days of the internet, business owners believed that the shiniest and wordiest advertising is what would get them noticed. As the World Wide Web developed into its current form, the tides have turned and the things that are most appealing to audiences now are more concerned with connecting with consumers on a more personal, less superficial level.
Keyword stuffing and spamming no longer appeal to audiences, and such practices are even penalized by search engines. These days, it’s all about getting on a personal level with your target audience. This is especially applicable when it comes to search engine optimization (SEO). Read more from this article: http://bit.ly/2tj7l1H
The SEO tactics you employed last year may not be compatible with this year’s search engine guidelines. As this industry continues to change at lightning-fast speed, there are some trends you should be aware of that are generally recommended by every SEO company today.
Optimizing Content on Intent
People used to type one or two words when searching for something online. Now, however, longer phrases are being entered because they provide effective and specific results. For this reason, you need to optimize content on intent, not specific keywords.
Creating purposeful, helpful content starts with finding out what your target audience is searching for. What questions are they asking that will bring them to your website? You can find out online by conducting simple surveys that gauge customer interest.
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